The Company

Identity touches all sectors of the economy. But revealing the information that identifies us can be risky. At, we’ve changed this paradigm.

It began when’s CEO and founder Blake Hall, a decorated Army Ranger, watched a military veteran display their DD214 separation paperwork to a store employee to claim a military discount. The document held far more information than was needed to verify military service. Exposing so much personal information for a single benefit was risky and unnecessary. There had to be a better way.

We set out with the mission to make group affiliation verification easier and more secure. We began with the military community, but quickly grew to include students, teachers, nurses, first responders, and government employees.

We built partnerships with hundreds of retailers and expanded into regulated sectors like government, healthcare, and financial services with legal identity verification for high-risk transactions.

Today, we’re building a digital identity network where users verify their identity once, and never have to re-verify their identity again across any organization where is accepted. It’s just like the driver's license in the physical world. Once you’re verified, proof of your identity goes with you everywhere.

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